Education & Research Institute

Of Iran's Chamber of commerce, industries, mines and agriculture

Register Number : 19720
Training Seminar – Excellence Management in Organizations – 24th July 2019 – Speaker: Mr. Klaus Peter Wegenfuhr



Training Seminar – Excellence Management in Organizations – 24th July 2019 – Speaker: Mr. Klaus Peter Wegenfuhr On the second day, the challenges of changes in the market environment, renovation and business model were the main topics of the seminar. When preparing a business, we must know that the strategy and plan of a company are not always the same model, and there is the possibility of change. Business design is a method of how a company embraces creativity in its activities and what goals it follows. Changes in the market requires new business models, but before that the problems should be identified: pricing stress, increase in competition, political status of a country, change in customers’ beliefs, fluctuations in the capital market, lack of labor, renovation. The second dimension is the services provided to customers which determines the value of services you want to provide to your customers. Meaning, why should the customer buy your product? The third dimension is how we create value. It’s not enough to create a motto for your brand. The product must have value. There are different methods to do this. The last topic is how to put a price on the services provided. During change in business, make sure to consider the magical triangle. For example, the market demand, then creating value, and how to create this value are of great importance. There are 55 plans in the change method. Every company must consider its own model and method for entering the market and when the make changes. It must observe which plan is suitable for the company. 16 models were distributed between the groups in the class to work on the business plan.